We’re a tight-knit group of designers, passionate about creating brands that deliver exceptional results. Each solution is strategically and lovingly crafted to engage and delight your audience—to create an experience that stays in their mind long after their first encounter. The work we do reflects our talent, commitment to our clients, and a genuine love for what we do.
Our capabilities stretch far and wide, from strategy and identity, to messaging, immersive environments, and digital experiences. Our work pulls people closer to brands, making for authentic moments and, ultimately, measurable growth.

Brand Strategy
For 30+ years, we’ve partnered with businesses to build brands that thrive in the market. We equip our clients with much more than a logo—we create engaging design strategies that have a lasting positive effect on their business.

Research + Strategy
Naming
Identity
Brand Experience

Graphic Design
Whether you’re launching a new startup, or looking to bring innovative ideas to your company, we provide thoughtful solutions across all media. We see every project as an opportunity to inspire, inform, and captivate audiences.

Print Materials
Digital
Apparel/Promotional Products
Packaging

Art Direction
Collaborating with carefully selected photographers, stylists, and renderers, we create images that are uniquely yours. We facilitate every step of the process to provide an inspiring library of assets that strengthen your brand.

Illustration
Photography
Product Renderings
Styling

Environments
Translating your brand into a physical space requires a unique set of skills. Working seamlessly with architects, engineers, and fabricators, we integrate your brand into every detail, ensuring a memorable experience for visitors.

Corporate Offices
Retail + Restaurants
Signage
Tradeshows

Lin Ver Meulen, Founder and Principal
lin@squareonedesign.com

Lisa Dingman, Principal Designer
lisa@squareonedesign.com

Lindsay Jones, Designer
lindsay@squareonedesign.com

Emily Underhill, Designer
emily@squareonedesign.com

Brent Casanova, Designer
brent@squareonedesign.com

Katty Neill, Designer
katty@squareonedesign.com

Our Relationships

Adventure Credit Union
Amway
ArtPrize
Bentwood Tavern
Brookville Pediatrics
California 89
Columbian
Compass Credit Union
Council of Michigan Foundations
CU*Answers
EQI
Frankz
Gerald R Ford International Airport
GR Bagel
Grand Rapids Chair Company
Haworth
Henrickson Architecture + Planning
Herman Miller
IzzyDesign
Jade Pig Ventures

Jasper Chair
Johnny’s Markets
Kalsec
Karona
Keller Williams
Kellogg’s
Kimball
M&K Truck Centers
Malamiah Juice Bar
Marina Grand Resort
Mighty Fresh Farms
Montisa
New Buffalo Explored
Nucraft
OFS Brands
Opera Grand Rapids
Out Back
Paramount Coffee
Plante Moran
Preferred Credit Union

Profile Films
Ranir
RDV Corporation
Reserve
Rexair
Scott Group Studio
Sparkeology
Terrace Room
The Harbor Grand Hotel
Thinc
Toast Hotel Group
Universal Forest Products
Vaal Vos
Van Andel Institute
Via Design
Viable
Walters-Dimmick Petroleum
Windquest
Worden