We’re a tight-knit group of designers, passionate about creating brands that deliver exceptional results. Each solution is strategically and lovingly crafted to engage and delight your audience—to create an experience that stays in their mind long after their first encounter. The work we do reflects our talent, commitment to our clients, and a genuine love for what we do.
Our capabilities stretch far and wide, from strategy and identity, to messaging, immersive environments, and digital experiences. Our work pulls people closer to brands, making for authentic moments and, ultimately, measurable growth.

Brand Strategy
For 30+ years, we’ve partnered with businesses to build brands that thrive in the market. We equip our clients with much more than a logo—we create engaging design strategies that have a lasting positive effect on their business.

Research + Strategy
Naming
Identity
Brand Experience

Graphic Design
Whether you’re launching a new startup, or looking to bring innovative ideas to your company, we provide thoughtful solutions across all media. We see every project as an opportunity to inspire, inform, and captivate audiences.

Print Materials
Digital
Apparel/Promotional Products
Packaging

Art Direction
Collaborating with carefully selected photographers, stylists, and renderers, we create images that are uniquely yours. We facilitate every step of the process to provide an inspiring library of assets that strengthen your brand.

Illustration
Photography
Product Renderings
Styling

Environments
Translating your brand into a physical space requires a unique set of skills. Working seamlessly with architects, engineers, and fabricators, we integrate your brand into every detail, ensuring a memorable experience for visitors.

Corporate Offices
Retail + Restaurants
Signage
Tradeshows

Lin Ver Meulen, Founder
lin@squareonedesign.com

Lisa Dingman, President + Creative Director
lisa@squareonedesign.com

Emily Underhill, Senior Designer
emily@squareonedesign.com

Brent Casanova, Senior Designer
brent@squareonedesign.com

Katty Neill, Creative Director
katty@squareonedesign.com

Jake Luettke, Designer
jake@squareonedesign.com

Katrina Scharrer, Creative Director
katrina@squareonedesign.com
For more than 30 years, Square One has contributed to the rich legacy of design in West Michigan. Our space, team and client roster may have changed over the decades, but our passion for good design and its power to delight remains the same. We’re honored that many of our projects have been selected for the permanent collection of the West Michigan Design Archives.

Our Relationships

Adventure Credit Union
Amerifirst
Amway
ArtPrize
Baudville
Bentwood Tavern
Billmeier
Bridgestone
Brookville Pediatrics
California 89
Cimarron
Columbian
Compass Credit Union
Council of Michigan Foundations
CU*Answers
EQI
Gateway Transformation Campaign
GR Bagel
Great Dane
Grand Rapids Chair Company
Grand Rapids Civic Theater
Haworth

Henrickson Architecture + Planning
Herman Miller
IOS Innovative Office Solutions
IzzyDesign
Jade Pig Ventures
Jasper Chair
Johnny’s Markets
Kalsec
Karona
Keller Williams
Kellogg’s
Kimball
Malamiah Juice Bar
Marina Grand Resort
Mighty Fresh Farms
Montisa
New Buffalo Explored
Nucraft
OFS Brands
Opera Grand Rapids
Paramount Coffee
Plante Moran

Posy
Preferred Credit Union
PRIDE Enterprises
Profile Films
Putnam Group
Ranir
RDV Corporation
Reserve
Rexair
Scott Group Studio
Terrace Room
The Harbor Grand Hotel
Toast Hotel Group
Universal Forest Products
Van Andel Institute
Ventura Foods
Via Design
Viable
Walters-Dimmick Petroleum
Windquest