We’re a tight-knit group of designers, passionate about creating brands that deliver exceptional results. Each solution is strategically and lovingly crafted to engage and delight your audience—to create an experience that stays in their mind long after their first encounter. The work we do reflects our talent, commitment to our clients, and a genuine love for what we do.
Our capabilities stretch far and wide, from strategy and identity, to messaging, immersive environments, and digital experiences. Our work pulls people closer to brands, making for authentic moments and, ultimately, measurable growth.

Brand Strategy
For 30+ years, we’ve partnered with businesses to build brands that thrive in the market. We equip our clients with much more than a logo—we create engaging design strategies that have a lasting positive effect on their business.

Research + Strategy
Naming
Identity
Brand Experience

Graphic Design
Whether you’re launching a new startup, or looking to bring innovative ideas to your company, we provide thoughtful solutions across all media. We see every project as an opportunity to inspire, inform, and captivate audiences.

Print Materials
Digital
Apparel/Promotional Products
Packaging

Art Direction
Collaborating with carefully selected photographers, stylists, and renderers, we create images that are uniquely yours. We facilitate every step of the process to provide an inspiring library of assets that strengthen your brand.

Illustration
Photography
Product Renderings
Styling

Environments
Translating your brand into a physical space requires a unique set of skills. Working seamlessly with architects, engineers, and fabricators, we integrate your brand into every detail, ensuring a memorable experience for visitors.

Corporate Offices
Retail + Restaurants
Signage
Tradeshows

_Lin_Vermeulen

Lin Ver Meulen, Founder and Principal
lin@squareonedesign.com

_Lisa_Dingman

Lisa Dingman, Principal Designer
lisa@squareonedesign.com

_Lindsay_Jones

Lindsay Jones, Designer
lindsay@squareonedesign.com

_Emily_Underhill

Emily Underhill, Designer
emily@squareonedesign.com

_Brent_Casanova

Brent Casanova, Designer
brent@squareonedesign.com

_Katty_Neill

Katty Neill, Designer
katty@squareonedesign.com

Our Relationships

Adventure Credit Union
Amway
ArtPrize
California 89
College for Creative Studies
Columbian
CU*Answers
EQI
Frankz
GR Bagel
Gerald R Ford International Airport
Grand Rapids Chair Company
Haworth
Helen DeVos Children’s Hospital
Henrickson Architecture + Planning
Herman Miller
IzzyDesign
Jade Pig Ventures
Jasper Chair
Johnny’s Markets

Karona
Keller Williams
Kellogg’s
Kimball Health
Kimball Office
Mighty Fresh Farms
M&K Truck Centers
New Buffalo Explored
Nucraft
OFS Brands
Opera Grand Rapids
Out Back
Paramount Coffee
Plante Moran
Preferred Credit Union
Profile Films
Ranir
RDV Corporation
Reserve
Rexair

Schmuckal Oil
Scott Group Studio
Sparkeology
STD Project
Thinc
2|90 Sign Systems
Universal Forest Products
Universal Mind
Vaal Vos
Van Andel Institute
Voeden Life
Via Design
Viable
Walters-Dimmick Petroleum
Windquest
Worden