Jan 10, 2013, 12:20pm
Collaborative Creations

It's not our first time around the block when it comes to collaborating with local artists to provide creative solutions for our clients. A peek at our previous post featuring Jeff Blandford is a great example of that.

Well, we're at it again, this time pulling in the expertise of two local arists to create the keychains you see pictured here. These beautiful creations were created by designer Elyse Marie Welcher and metalsmith Abbey Blodgett. For now, they're only available at California 89 in Truckee, CA. However, you can expect to see them make their way to the online store soon!
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Jan 7, 2013, 4:33pm
Take A Peak

We are so thrilled to announce the opening of California 89, an apparel and lifestyle goods company based in Truckee, CA. Square One had a blast developing the brand for this soon-to-be staple of the Lake Tahoe experience. Inspired by the California 89 state highway that passes around Lake Tahoe, we worked with our client to bring the tradition and energy of the area and it's many outdoor activities to life through the branding, merchandise, and design of the physical space. If you're hitting the slopes in Northern California this winter, make sure to visit our friends at California 89!
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Oct 16, 2012, 2:57pm
Read the Newsprint

We recently designed the ArtPrize 2012 Event Guide. To complement this year's black and white theme, the guide took form as this accessible and affordable newspaper format booklet. We had the pleasure of working with writer Karin Lannon, photographer Ryan Pavlovich, and nearby printer Stafford Media Solutions.

This year's guide details everything the ArtPrize visitor needed to know, including full artist and venue listing, a calendar of events, juror profiles, a map of the ArtPrize boundaries, and voting information. It all came together at the ArtPrize Awards last week, which was held at the Grand Rapids Press in downtown Grand Rapids. Talk about Arts & Entertainment!

You can find more photos of the event guide and other ArtPrize designs on our Facebook page.

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Sep 26, 2012, 4:44pm
So Much to Talk About

For the second year in a row, we’re hosting one of the most intriguing events of ArtPrize: the Critical Discourse party. It’s a great night to get together, share your favorite parts of the event, and see how the popular vote stacks up against what the art experts think. Hope to see you there,

Lin VerMeulen


Critical Discourse Party

Sunday, September 30

Refreshments 6:00-7:00 PM
Panel Discussion 7:00-8:00 PM
Social Hour 8:00-9:00 PM

ArtPrize HUB
41 Sheldon

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Sep 24, 2012, 11:24am
Want to be a winner at ArtPrize?

This year, you can be an ArtPrize winner without being an artist. Square One is giving away a few of the commemorative 2012 posters to some lucky winners. There are several ways to enter...see below for details!

You can enter on Facebook by sharing our album "ArtPrize 2012" with your friends on your wall. Please make sure you share the post PUBLICLY or we won't know you entered.

Twitter offers another opportunity to win big! Just tweet a picture of yourself at ArtPrize abd include some signage, merchandise, posters, a bus, or a piece of art in your picture. Make sure you tweet @squareonedesign in your message. Each picture you tweet is another entry in the contest - upping your odds considerably.

Don't have Twitter? Don't sweat it. If social media isn't your thing, email your pictures to egremel@squareonedesign.com to be entered. Contest ends October 3, 2012 at noon EST.
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Sep 13, 2012, 5:33pm
All Eyes on Art

Square One is pleased to be a partner of ArtPrize for our third year. If you missed the poster launch, the theme we developed this year centers around Op-Art. And you don't need to look far to find it covering the streets of Grand Rapids. If you just can't wait, click here to see some of our work around town.

Special thanks to ArtPrize, ICON Sign, this year's sponsors and venues, and many more for the hard work to make this year's event look great! And stay tuned for our upcoming blog featuring the 2012 ArtPrize Guidebook and Map.
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Jul 17, 2012, 3:06pm
Roll Models for our latest shoot

July has been a busy month of Square One Design. Among many other big projects, we're happy to be developing a new website for Kickboard USA, a delightful all-ages scooter company with a full line of beautifully designed scooters. To complete their updated web look, we spent last week shooting photography all over town. We're happy to offer you a behind-the-scenes peek of where we've been!

Special thanks are in order to the following: Photographer Ryan Pavlovich and his assistant, Casey McClurken; stylist Kelsey Zahn; numerous models; and of course, Kickboard USA.

View the photos

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Jun 13, 2012, 3:27pm
Square One visits NeoCon 2012

Today is the last day of the NeoCon World's Trade Fair. Whether you were there in person or not, we wanted a chance to share with you some work we've done. This was our third year working with Holland-based furniture maker, Sparkeology, and our third year designing their NeoCon booth. As always, it has been a total joy working with such a fun group of people and products.

Without further ado, please click through to see some shots of this year's booth!
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Jun 13, 2012, 9:30am
Drum Roll Please...

We're happy to announce the winners of the 2012 ArtPrize Poster Contest! Congratulations to Julia Jamieson, Griffin Browning, and Josh Sikkenga! We'll be contacting you regarding claiming your prize.

For those who missed out this time, keep an eye out for future contests and better luck next time!



A short note about how we determined the winner: We tallied up all the entries via Facebook, Twitter, Blog, and Pinterest, and used the random.org random number generator.
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Jun 5, 2012, 4:12pm
Win the 2012 ArtPrize Poster!

Square One has been fortunate to work with some great clients over the years, and since 2010, we’ve been happy to name ArtPrize among them. This week, some of that good fortune will be passed on to four of our followers. We’re giving away one of the posters we designed for ArtPrize 2012. There are several ways to enter, so make sure you try them all to maximize your chances of winning. 

Contest entry is now closed. Stay tuned to the blog - we'll be announcing winners this week.
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May 16, 2012, 1:47pm
Sparkeology in action

Last month we had the opportunity to art direct another photo shoot for furniture maker, Sparkeology. Working with such a fun brand, we got the chance to use some really fun props - including a hot pink electric guitar, a skateboard, and even a loveable Great Dane! We'd like to thank photographer Ryan Pavlovich for his excellent shots, as well as Sparkeology for the opportunity to help launch new products, including Sylvie, Eddie, and Stella.

To see more of the images from our shoot, click here!
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May 11, 2012, 5:37pm
Look what rolled our way!

Summer is just around the corner, and with that in mind, we're excited to give these sweet Mini and Maxi Kick Scooters a test drive tomorrow with friends and family. Thanks again to our friends at Kickboard USA for lending these colorful and downright fun scooters to us.

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Apr 30, 2012, 11:56am
Good Mornings Begin Here

Our client, Kellogg's Nutrition, has been a long-time advocate of starting the day with a balanced and healthy breakfast - something we have to believe a lot of pediatricians also believe! Square One is very proud to see our work on the back cover of Pediatrics - the Official Journal of the American Academy of Pediatrics.


Congrats to Kellogg Nutrition!

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Apr 23, 2012, 9:19am
Strategic Change + Growth.

I'm thrilled to announce that Emily Gremel, Brent Casanova, Chika Okafor and Alison Ver Meulen have joined Square One.

Emily is taking on the roles of strategist, researcher and project lead. She’ll draw from her education in marketing and her experience handling strategic planning, research and social media for Fortune 100 firms.

Our new designer, Brent, comes to us with five years of experience in branding corporate and small business accounts. His strong conceptual and technical skills and highly organized work process will be a great addition to Square One.

Chika is sharing her time between ArtPrize and Square One in a coveted internship position. An OSU graduate, she is new to Grand Rapids, but quickly acclimating to our creative city.

Alison is interning with us for the summer, putting her experience at MTV to work in our own much smaller venue.

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Apr 18, 2012, 2:25pm
Illustrating success for CACIL

We just printed this Annual Report for Capital Area Center for Independent Living (www.cacil.org) with our friends at Diversified Data. It was printed with Indigo on Neenah Conservation PC White 100.

We also had the opportunity to work with the amazing illustrator Monica Hellström, represented by Anna Goodson Management, on this piece. Her wonderful interpretations of our profile shots really brought this little book to life. 

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Mar 19, 2012, 10:00am
All the Best

For two years, Andrew brightened our office with his unique blend of confidence, imagination, and vision, facing every task with a sense of calm and a can-do attitude. This month, he’ll be moving on to a new set of challenges as he joins the design team at Herman Miller. We’ll miss him – and the delicious bread from his Summertime Market – but can’t wait to see what he accomplishes. All the best, Andrew.

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Mar 5, 2012, 1:59pm
Fire away, Jeff!

We were so excited to work with Saugatuck potter/claymaster Jeff Blandford (www.volmod.com) on a project for Kellogg. We teamed up to create beautiful red and white bowls for Kellogg's special event – Jeff fired a custom edition of 75 bowls, and we created the packaging.

Catch up with us on Facebook soon for more photos!
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Jan 30, 2012, 4:21pm
IDS Toronto

Great fun and inspiration at the Interior Design Show in Toronto last week. Getting ready for NeoCon!
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Jan 9, 2012, 10:38am
SQUARE ONE FEATURED IN PRINT MAGAZINE

We at Square One are psyched and honored to be included in the 2011 Print Magazine Regional Design Annual. Our design for the Sparkeology brand launch, including logo, website, and brochures was selected as an example of this past year's best American work. Congratulations to Team Sparkeology!
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Jan 9, 2012, 10:27am
PG. 104

Our design for sparkeology.com is featured in the Midwest category.
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Dec 18, 2011, 11:59am
Giving the Holidays a Lift

On December 15th we lifted spirits all over town. With the help of Ryan P. Photography and Mike Driesenga of Holland Litho, our gift-wrapped cargo van traveled far and wide in Grand Rapids to say thanks to some worthy organizations and surprise people going about their day with gifts at random. Visit squareoneholiday.com to see our day of giving unfold in pictures.

Happy holidays and best wishes in the coming year.
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Dec 12, 2011, 5:14pm
3...2...1...Thursday!

We're getting ready to lift holiday spirits... and Thursday's the day! We spent the day today with Ryan P. (www.ryanpphoto.com) putting the final touches on, well, we'll just call it operation Square One Holiday. Check back on the 16th to see what we did! Hope your spirits are lifted too. Tweet Thursday with #squareonedesign if you spot us around town! 

Can't wait! 

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Dec 1, 2011, 5:15pm
We're seeing red!

Because we're gettin' in the holiday spirit. Mr. Buble has been popping up on our Pandora lately (hmmm....), and our office is decorated with a twinkling installation (see the post below). Now we just need to put the final touches on ... oh wait. You'll have to stay tuned!
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Dec 1, 2011, 4:59pm
'Twas a chilly weekend

'Twas one chilly weekend, when no one was here, Lin crept up to the office to make some holiday cheer!
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Nov 17, 2011, 10:32am
We're Square One, and we approve this message. Oh, and Obama does too.

Barack off our slogan, man! Sorry, couldn't resist. If we ever wanted to go into politics, looks like we could! We already know Obama would approve.

Check out Obama's 2012 Campaign!
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Nov 16, 2011, 11:56am
The Next Big Thing

Since the early days back in our North Monroe Street office, Mike Gorman has been an important part of Square One. As a designer and then a partner, his cerebral approach and creative insights have helped shape our thinking and meet our clients’ challenges with wisdom and clarity. At the end of November, Mike will be moving on to pursue his Next Big Thing. While we’ll miss him personally and professionally, we’re excited to see what this next chapter brings for both of us, as we both find fresh opportunities to cross paths and share ideas with other people. Please join us in wishing Mike and his family well.
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Oct 10, 2011, 4:11pm
CUTENESS OVERLOAD

Looks like it's National Bring Other Peoples' Kids To Work And Take Adorable Photos Of Them Day!
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Sep 19, 2011, 12:33pm
NO ORDINARY JOE

This past weekend The Wall Street Journal ran an article featuring Joe Coffee, a brand we created for Paramount Coffee. The story covers AIGA's 365 traveling show "Design Effectiveness," that's showing in New York now through November 23rd. Joe was one of 134 design entries selected for 2010.
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Sep 2, 2011, 3:43pm
Check out this sweet truck

Stop by The Summertime Market for some local goodness.
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Aug 24, 2011, 10:15am
+1

Square One welcomes its newest designer, Emily Underhill! Scroll through our team to her profile to find the answers to important questions such as, "What are Emily Underhill's favorite smells, I wonder?" 
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Aug 5, 2011, 9:18pm
THIS IS IT

Whaddaya think? 

You like it?! We do too!



Here's
how to take one one home (in the comments section)...
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Jul 22, 2011, 3:27pm
Rapid Collaboration

Our friends at Rapid Growth Media wrote a great piece about our client, Sparkeology, and what can happen when local companies collaborate. Click here to read about our pal in pink and how it grew from Worden, Via Design, Viable, and us here at Square One simply putting our heads together.
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Jun 27, 2011, 12:21pm
BAM! LOOK AT ALL THAT PR.

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Jun 24, 2011, 10:55am
Sweet surprise!

We were tickled pink to learn that IIDA awarded our client, Sparkeology, best booth at Neocon 2011. 
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Jun 22, 2011, 10:20am
More Packaging Please

Over the past year, Square One has been lucky enough to work with Michigan-based Rexair, the manufacturer of the Rainbow vacuum. In addition to new packaging for the vacuum itself, we've worked on giving a new look to their cleaning solutions, fragrances, marketing materials and soon-to-be revamped website. We're very excited to be a part of their transformation...take a look-see!
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May 12, 2011, 6:09pm
Sparkeology in Interior Design Magazine

Phil? Is that you?! It is you!
Our friend Sparkeology's "Phil" bookcase popped up in Interior Design Magazine's Spring Market Tabloid. Way to be, Sparkeology! Check it out...










Photography by Square One Design
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May 6, 2011, 7:20pm
New AIGA Leadership

We're very proud to announce that Square One principal, Mike Gorman, is now officially president of AIGA's West Michigan chapter. Since its inception just two years ago, the chapter's grown to boast more than 340 members, and more than 580 facebook and 820 twitter followers. It's hosted more than 30 events, workshops, meetups, parties, and premier speakers in West Michigan. In other words, it's been a fantastically successful two years. We can't wait to see where it goes from here. Congrats Mike!

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Apr 25, 2011, 2:56pm
5x5

Square One Design's founder and principal, Lin Ver Meulen, will be a judge at tomorrow's 5x5 Night at the Grand Rapids Ballet!
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Apr 14, 2011, 10:13am
THE GOODNESS IS GROWING

Square One is happy to support the renovation of the Fulton Street Market.
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Mar 23, 2011, 9:58pm
This book is AMAZING

This book isn't new but if you haven't read it, read it. If you have read it, reread it. 15 minutes cover to cover and you'll walk away extremely motivated. A professor at SCAD gave me this book as parting gift, it has quite possibly changed my life. I try to read it once every couple years.
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Mar 18, 2011, 7:04pm
Toro Y Moi

Sounds like Spring to me. We're almost there!
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Feb 25, 2011, 2:13pm
Me Too!

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Feb 25, 2011, 2:11pm
Massimo Vitali

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Jan 19, 2011, 1:00pm
Children’s book

Square One recently designed and published What Make's You Happy? by children's author and Illustrator Amy Young. The book was conceived by Via Design, as a thank you gift to Helen DeVos for her extraordinary effort in bringing the new children’s hospital to fruition. The book can be viewed on kiosks in the lobby and purchased at the gift shop as well as several local booksellers.
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Jan 19, 2011, 12:34pm
Square One featured in Brand Identity Essentials

It's great to have our work with ArtServe, Opera Grand Rapids and Paramount's Joe Coffee featured in the recently published book, Brand Identity Essentials. The compilation of current brand work from around the world is curated by Kevin Budelmann, Yang Kim and Curt Wozniak. It is thoughtfully written and addresses a broad range of design ideas, appropriately with both questions and opinions.
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Jan 18, 2011, 10:28am
On my reading list:

I just picked up Steve Martin's latest book, An Object of Beauty, at Schuler's. Not only is the cover amazingly illustrated by Darren Booth, but I can't wait to tear into this book about a woman's entry into the high-stakes world of art collecting in New York City. The book wrap is even printed on a canvas textured stock. Truly a book that imitates art.
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Dec 23, 2010, 2:32pm
Six Scents

An interesting take on the creation of fragrances.
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Dec 9, 2010, 3:35pm
Baby it's cold outside.

All things scarves on scarfcreative.com
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Dec 9, 2010, 9:53am
ALL I WANT FOR CHRISTMAS

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Dec 7, 2010, 3:13pm
MADE IN GR

Just in case you missed this product featured recently on Design Sponge, check out this wooden whale from a Grand Rapids company! The whale desk organizer is made by The Utility Collective from reclaimed Michigan pine and redwood. These are great for your workspace at home or the office and would make a fantastic gift for the holidays.
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Nov 22, 2010, 4:04pm
The 2010 Holiday Artists' Market at UICA

Our own Lindsay Jones will be selling her work, made in collaboration with printmaker Jeffrey Kraus under the alias Small Craft, at this year's Holiday Artists' Market. The market will be held at the UICA on December 3rd and 4th. It features fine art and hand-made goods from a variety of local artists. Check out this article on The Rapidian that features Small Craft.
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Nov 5, 2010, 10:09am
SQUARE ONE AS A TYPEFACE

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Oct 24, 2010, 7:51pm
I love all of Hans Rosling’s talks but this is one is my favorite, because he forgoes his trademark bubble charts for a more tactile demo using IKEA tubs, planes, Volvos, bicycles and flip-flops.

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Oct 18, 2010, 3:44pm
Plain Space

Check out John Pawson’s new book, his ability to reduce space to its simplest form is breathtaking.
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Sep 17, 2010, 1:17pm
Rally to Restore Sanity

Jon Stewart asks political rallyers to "take it down a notch...for America" and announces his Rally to Restore Sanity on October 30th in Washington D.C.

It, of course, coincides with Steven Colbert's own Rally to Keep Fear Alive. Can't get enough of those two!
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Sep 16, 2010, 1:32pm
Renegade was in Chicago last weekend.

My wallet and I got into trouble. Already looking forward to December when Renegade's holiday market makes its way back to the mid west in Pulaski Park, and of course, the UICA Holiday Artist's Market here in Grand Rapids. A few of my favorites were Chicago's own Kindlingshop's facet rocks (beautiful), Brainstorm's Red Sky at Night poster, and Portland, OR's craft svcs. prints, among others.
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Sep 10, 2010, 4:55pm
Daytum

Thank you Nicholas Felton.
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Sep 9, 2010, 12:19pm
LESS AND MORE: DIETER RAMS

If you missed the Dieter Rams retrospective at the Design Museum like I did. Buy the book or at least watch the Vimeo video.
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Aug 25, 2010, 11:05am
TaDah!

We love happy clients!
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Aug 23, 2010, 9:24pm
Wine Anyone?

The Reserve sign just went up on Friday, we're so excited to see the design turn into reality... opening day is just around the corner.
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Aug 20, 2010, 3:04pm
LOVE

NYC and US Open Tennis
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Aug 13, 2010, 6:06pm
Check out this beautiful relief print by Bryan Nash Gill. I WANT IT!

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Aug 3, 2010, 3:59pm
ArtPrize 2010 posters on sale this week!

We were so excited to hear about this Grand Rapids Press article announcing the sale of our design for this year's ArtPrize poster at several locations around the city. Posters are being sold for 12 dollars at future ArtPrize venues and registration centers, such as the Grand Rapids Public Library, the GRAM, and Frederik Meijer Gardens.
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Aug 3, 2010, 2:47pm
Nama Rococo Wallpaper

This wallpaper studio out of North Adams, Massachusetts makes amazing hand-painted and hand-printed papers. Founder Karen Combs is an Indiana native (me too!) with a background in art history and printmaking. Their designs are playful, colorful interpretations of classic motifs. They also have an adorable web site.
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Jul 23, 2010, 10:52am
Neoprene Coolness.

I have a knitted bowl on my desk, it's so amazing. Trying to locate Neoprene "yarn”...would love to make a set.
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Jul 14, 2010, 2:38pm
Beautifully hand-crafted bikes from Bertelli in NYC. Maybe someday.

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Jul 8, 2010, 10:23pm
Tennis Anyone?

I'm not sure what I enjoy more, their story or their music. This newly married couple spent eight months on a sailboat making an album. It's the perfect soundtrack for summer.
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Jul 8, 2010, 5:20pm
Get your laugh on.

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Jul 8, 2010, 5:02pm
Wonder Freeze. The best taste of summer in Traverse City. Yum.

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