Responding to the quickly changing banking environment, Option One Credit Union boldly embraced the idea of reinventing themselves as Adventure Credit Union. Square One dove into the strategic and visual development of the brand, helping position ACU as banking guides–leaders in all of life’s adventures.

Square One brought the adventure direction to life, embracing the idea of personalized “Michigan Craft Banking” and an adventurous lifestyle to build the brand’s foundation. Working side-by-side with Adventure, we created, implemented, and launched the new brand in less than six months, developing everything from identity materials, lifestyle imagery, and voice to billboards, branch signage, and interior recommendations inspired by the logo’s color and patterns.
With the official unveiling of Adventure Credit Union in July 2016, our client has opened its 10th branch and now serves 30,000 members. It was ranked 80th out of 6,600 credit unions nationwide by DepositAccounts.com.

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Advertising
Art Direction and Styling
Brand Identity and Strategy
Copywriting
Logo Design
Print Design
Retail Space Design
Signage

Adventure Credit Union Brand Wall
Adventure Credit Union business cards
Adventure Credit Union stationery
Adventure Credit Union credit cards
Adventure Credit Union stationery and envelopes
Adventure Credit Union greeting card
Adventure Credit Union name tag
Adventure Credit Union Copper Travel Mug
Adventure Credit Union patterned envelopes
Adventure Credit Union brochure covers
Adventure Credit Union brochure
Adventure Credit Union brochure
Adventure Credit Union billboard
Adventure Credit Union poster ad
Adventure Credit Union frisbee on beach
Adventure Credit Union lantern on a porch
Adventure Credit Union, woman birdwatching in a tree
Adventure Credit Union family on a Lake Michigan beach
Adventure Credit Union couple on patio overlooking Lake Michigan
Adventure Credit Union kayaker on Lake Michigan
Adventure Credit Union Interior
Adventure Credit Union Logo Pattern on Glass
Chevron Floor Pattern
Black Mug with Copper Logo
Adventure Credit Union Interior with This Way Forward Sign
Exterior ATM
Exterior Directional Sign
Exterior ATM
Exterior Sign