Responding to the quickly changing banking environment, Option One Credit Union boldly embraced the idea of reinventing themselves as Adventure Credit Union. Square One dove into the strategic and visual development of the brand, helping position ACU as banking guides–leaders in all of life’s adventures.
Square One brought the adventure direction to life, embracing the idea of personalized “Michigan Craft Banking” and an adventurous lifestyle to build the brand’s foundation. Working side-by-side with Adventure, we created, implemented, and launched the new brand in less than six months, developing everything from identity materials, lifestyle imagery, and voice to billboards, branch signage, and interior recommendations inspired by the logo’s color and patterns.
With the official unveiling of Adventure Credit Union in July 2016, our client has opened its 10th branch and now serves 30,000 members. It was ranked 80th out of 6,600 credit unions nationwide by DepositAccounts.com.