This black and white, Op-Art-inspired design captured the dramatic push and pull of ArtPrize 2012, an open-call art competition where entries vied for $560,000 in prizes selected by art critics and a public vote.
So much more than a competition, this 20-day cultural event takes over Grand Rapids each fall, with over 150 venues in the downtown area and dozens of speakers, educational programs, and special events happening each day. Since 2010, Square One has helped plan and promote the event, a role that lasts throughout the year.
Each season, we work with ArtPrize to develop a theme, communicate with sponsors, unveil the poster, produce the guidebook, and design over 100 other projects. Because the scope of the event is so vast, with over 750,000 visitors, it’s essential to maintain a strong, recognizable brand that ties all of the elements together. In 2012, the high-impact design stood out everywhere, tied in with ArtPrize’s history of using the Calder stabile image, lent itself to multiple interpretations, and was economical to print. By shouldering the project management details for our client, we were also able to help this young non-profit organization pull off a giant event in a timely and professional way.