A beautiful new look book created a dramatic reveal for Grand Rapids Chair Company’s new products and heightened focus on design.
This family-owned furniture business made a strategic decision to raise the bar in terms of design, creating a sought-after portfolio that would help distance them from competitors. After developing several new products with industrial designers, they wanted to keep the momentum rolling with a look book that would show off their evolving brand.
With their new products as a launchpad, we created an aspirational vision for their brand and provided detailed art direction of environments, colors, finishes, and styling. Quirky copy embodied their self-confidence, backing up their beautiful products with a winning personality that would appeal to their audience.