A beautiful new look book created a dramatic reveal for Grand Rapids Chair Company’s new products and heightened focus on design.

This family-owned furniture business made a strategic decision to raise the bar in terms of design, creating a sought-after portfolio that would help distance them from competitors. After developing several new products with industrial designers, they wanted to keep the momentum rolling with a look book that would show off their evolving brand.
With their new products as a launchpad, we created an aspirational vision for their brand and provided detailed art direction of environments, colors, finishes, and styling. Quirky copy embodied their self-confidence, backing up their beautiful products with a winning personality that would appeal to their audience.

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Art Direction and Styling
Brand Identity and Strategy
Copywriting
Print Design

Grand Rapids Chair Company Stack of Three Lookbooks
Grand Rapids Chair Company Lookbook Spreads
Grand Rapids Chair Company Lookbook Cover Detail
Grand Rapids Chair Company Photo with Yellow Chairs
Grand Rapids Chair Company Photo of Bentwood Chairs
Grand Rapids Chair Company Photo