What better way to bring in a new year than with fresh ideas and a bold new look? This calendar of healthy recipes provided an inspiring way for our client to showcase its new tabletop finishes and demonstrate what’s cooking at the company.
Grand Rapids Chair Company engaged Jonathan Melendez, The Candid Appetite blogger, to shoot and style 12 original recipes from Voeden Life on top of its tabletop materials. Each dish was selected and art directed to bring out the natural beauty of the finishes. The lifestyle approach illustrated how these finishes could be used in everyday furniture, and the calendar/recipe card format created a touchpoint that our client’s audience could return to for several months, reinforcing their relationship with the brand.