With a push to focus on the hospitality market, Jasper Chair worked with Square One to launch their new brand at the HD Expo in Las Vegas. Within the busy tradeshow environment, the goal was to create an inviting space that would portray Jasper in a new light.

Instead of a traditional presentation of Jasper’s products, Square One spec’d the products in a fresh, modern mix of color and wood, along with velvet and jewel tones to give the furniture a current, on-trend look. A blend of textiles, wood wallpaper, and modern lighting created inviting backdrops that suggested a hospitality environment.

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Brand Identity and Strategy

Art Direction and Styling

Exhibit Design

Jasper Planning
Jasper Sketch Up
Jasper Small Display
Jasper American Made
Jasper Handout