After close to a century of making hardwood furniture in Indiana, Jasper Chair wanted to update their brand for the next hundred years. They were proud of their long history, American-made products, and family heritage, but they wanted a stronger emphasis on design.

In branding Jasper Chair, Square One sought a warmer, more minimal tone for the identity and messaging. Instead of impersonal, numbered products, we developed a city naming system, making Jasper’s brand more approachable and giving all products a friendly, memorable name.

Read More

Brand Identity and Strategy

Art Direction and Styling

Copywriting

Print Design

Packaging

Jasper Chair Logo
Jasper Chair Art Direction
Jasper Business System
Jasper Samples
Jasper Thank You Card