Kellogg’s knew nutrition professionals were looking for healthier options for their clients to eat between meals. Square One created an experiential “Story of Snacking” kit that invited those professionals to learn more about snacking and sample a few of Kellogg’s nutritious snacks.
We used a fresh color palette, friendly typography, and simple photos of Kellogg’s products and ingredients to illustrate the wholesome possibilities of snacking. Each layer of the kit strengthened the argument for healthy snacks, pacing the flow of information to keep the message inviting and visually appealing. From the outside of the box to the executive summary, brochure, coupon tear pad, and finally the food samples, every reveal led to the next, creating a fun and informative experience.