With waterfront views in every room, the Marina Grand Resort promises a place to relax, renew, and explore the coast of Lake Michigan. Following recent renovations, the resort needed a rebrand to better express its stylish experience and a strategy for its email communications.

A refined color palette and nautical patterns extend the sense of being on the marina to every part of the brand. The welcomed regional approach to the email campaign aligns the hotel’s promotions with the new brand, while allowing it to promote its sibling properties, restaurants, and other nearby experiences.
Indoors, outdoors, and online, we reimagined every detail, incorporating materials that reflect the setting, and establishing a voice that creates a narrative guests can connect with. The result is a consistently pleasing guest experience, elevated to the same level as the service and surroundings.

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Branding
Print
Advertising
Environmental Graphics
Digital Marketing
Art Direction

Resort Exterior
Detail Queen Room
Do Not Disturb Sign
Resort Notecard
Table Detail
Marina Grand Resort Tag
Resort Coasters on Marble Table
Print Ad
Resort Billboard
Marina Grand Resort Pattern
Marina Grand Resort Website