The Mighty Fresh Farms brand embodies the best Michigan has to offer—sunny days, cool nights, rich soil, and sweet, clear rainwater—elevating its produce from a commodity to a household name.
This five-generation family farm and its new brand both have their roots in Michigan. We borrowed the first two letters of the state’s name to build a vibrant new brand, calling attention to the perfect climate and peak freshness that help Mighty Fresh produce surpass the rest.
The new graphic identity uses clean, classic typography and fresh leafy colors to add a positive, natural vibe. Historic family photos and panoramas of healthy orchards add to Mighty’s locally grown credentials, and vivid images and descriptions of the produce make every photo look good enough to eat.
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Brand Identity and Strategy