Repositioning a 100-year-old business sometimes requires a disruptive approach. From day one, we worked with new leadership at Montisa to re-think, re-imagine, and re-awaken their business as a relevant, customer-centric brand. The new strategy built on the best of the past—Montisa’s solid product and strong manufacturing roots—re-energizing those traits with updated marketing and a brand strong enough to carry the company into the next century.

A bold new logo and a signature color were the first steps to convey Montisa’s upbeat energy. We then layered on a strong voice and a photography style that blended industrial finishes with modern workplaces. A balance of old and new maintained Montisa’s credibility while drawing attention to their new look and feel. This approach was exemplified by “branding” every product with a logo + time stamp to underscore their authenticity, at the same time we renamed and reorganized product groupings to make ordering radically simpler.

The new brand successfully launched at Neocon East 2017 with a website, an updated tradeshow booth, and reorganized product offerings.

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Brand Identity and Strategy

Art Direction and Styling

Copywriting

Print Design

Illustration

Packaging

Exhibit Design

Apparel and Product Design

Montisa Sit Stand
Business Card
Montisa Socks
Montisa Socks 2
Montisa Cover
Montisa Stool
Montisa Spreads
Montisa Photo
Montisa Stamped Stool
Montisa Certification
Montisa Stools
Montisa Website
Montisa Icons
Montisa Surface Material Box
Montisa Leather Samples
Montisa Powdercoat Samples
Montisa Surface Materials Box
Montisa Wood Samples
Montisa Surface Material Box