Terrace Room, an intimate waterfront restaurant, underwent a dramatic interior renovation and needed a brand identity to match. Inspired by Italian cuisine—and its focus on simple, quality ingredients—we created a visual palette to align with their elevated dining experience. 

Square One designed the brand to include a new logo combined with bold geometric and textural linear patterns influenced by the new interior. We established a new photography style to capture the passion and tradition of the food, while instilling a sense of place. Using the updated photos, brand voice and visual language, we created a series of email marketing campaigns to engage guests, increase reservations and build brand loyalty.

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Branding
Advertising
Apparel
Art Direction
Digital Marketing

Terrace Room Photo of Seafood Cioppino
Terrace Room Eblasts