About | Square One Design

We’re a tight-knit group of designers, passionate about creating brands that deliver exceptional results. Each solution is strategically and lovingly crafted to engage and delight your audience—to create an experience that stays in their mind long after their first encounter. The work we do reflects our talent, commitment to our clients, and a genuine love for what we do.

Our capabilities stretch far and wide, from strategy and identity, to messaging, immersive environments, and digital experiences. Our work pulls people closer to brands, making for authentic moments and, ultimately, measurable growth.

Brand Strategy
For 30+ years, we’ve partnered with businesses to build brands that thrive in the market. We equip our clients with much more than a logo—we create engaging design strategies that have a lasting positive effect on their business.

Research + Strategy
Naming
Identity
Brand Experience

Graphic Design
Whether you’re launching a new startup, or looking to bring innovative ideas to your company, we provide thoughtful solutions across all media. We see every project as an opportunity to inspire, inform, and captivate audiences.

Print Materials
Digital
Apparel/Promotional Products
Packaging

Art Direction
Collaborating with carefully selected photographers, stylists, and renderers, we create images that are uniquely yours. We facilitate every step of the process to provide an inspiring library of assets that strengthen your brand.

Illustration
Photography
Product Renderings
Styling

Environments
Translating your brand into a physical space requires a unique set of skills. Working seamlessly with architects, engineers, and fabricators, we integrate your brand into every detail, ensuring a memorable experience for visitors.

Corporate Offices
Retail + Restaurants
Signage
Tradeshows

Lin Ver Meulen, Founder

Lisa Dingman, President + Creative Director

Brent Casanova, Senior Designer

Ashley Busenbark, Designer

Jake Luettke, Designer

Kelsea Rounds, Senior Designer

For more than 30 years, Square One has contributed to the rich legacy of design in West Michigan. Our space, team and client roster may have changed over the decades, but our passion for good design and its power to delight remains the same. We’re honored that many of our projects have been selected for the permanent collection of the West Michigan Design Archives.

Our Relationships

Adventure Credit Union
Amerifirst
Amway
Aradatum
ArtPrize
Bentwood Tavern
Better Bevel
Billmeier Group
Bridgestone
Brookville Pediatrics
California 89
California 89 Home
Callahan + Co.
Cimarron
Council of Michigan Foundations
CU*Answers
Devos Urban Leadership
Durasein

EQI
FHI
Gateway Transformation Campaign
The GFB, Gluten Free Brothers
GO2
Grand Rapids Chair Company
Grand Rapids Civic Theater
Great Dane
Haworth
Henrickson Architecture + Planning
Herman Miller
IOS Innovative Office Solutions
Jasper Chair
Johnny’s Markets
Kalsec
Keller Williams
Kellogg’s
Kimball
Malamiah Juice Bar

Marina Grand Resort
Mighty Fresh Farms
Montisa
New Buffalo Explored
Nucraft
OFS Brands
Opera Grand Rapids
Orangebox
Paramount Coffee
People IT
Pineapple Procurement
Posy
Preferred Credit Union
PRIDE Enterprises
Profile Films
Putnam Group
Ranir
RDV Corporation

Rexair
SpartanNash
SWFTLY
Terrace Room
The Harbor Grand Hotel
Toast Hotel Group
United Air Filter Co.
United Dairy Industry of Michigan
Universal Forest Products
Van Andel Institute
Ventura Foods
Via Design
Walters-Dimmick Petroleum
Whitney Architects
Windquest

Brand Strategy For 30+ years, we’ve partnered with businesses to build brands that thrive in the market. We equip our clients with much more than a logo—we create engaging design strategies that have a lasting positive effect on their business.

Research + Strategy Naming Identity Brand Experience

Graphic Design Whether you’re launching a new startup, or looking to bring innovative ideas to your company, we provide thoughtful solutions across all media. We see every project as an opportunity to inspire, inform, and captivate audiences.

Print Materials Digital Apparel/Promotional Products Packaging

Art Direction Collaborating with carefully selected photographers, stylists, and renderers, we create images that are uniquely yours. We facilitate every step of the process to provide an inspiring library of assets that strengthen your brand.

Illustration Photography Product Renderings Styling

Environments Translating your brand into a physical space requires a unique set of skills. Working seamlessly with architects, engineers, and fabricators, we integrate your brand into every detail, ensuring a memorable experience for visitors.

Corporate Offices Retail + Restaurants Signage Tradeshows