We’re a tight-knit group of designers, passionate about creating brands that deliver exceptional results. Each solution is strategically and lovingly crafted to engage and delight your audience—to create an experience that stays in their mind long after their first encounter. The work we do reflects our talent, commitment to our clients, and a genuine love for what we do.
Our capabilities stretch far and wide, from strategy and identity, to messaging, immersive environments, and digital experiences. Our work pulls people closer to brands, making for authentic moments and, ultimately, measurable growth.
Brand Strategy For 30+ years, we’ve partnered with businesses to build brands that thrive in the market. We equip our clients with much more than a logo—we create engaging design strategies that have a lasting positive effect on their business.
Research + Strategy
Graphic Design Whether you’re launching a new startup, or looking to bring innovative ideas to your company, we provide thoughtful solutions across all media. We see every project as an opportunity to inspire, inform, and captivate audiences.
Art Direction Collaborating with carefully selected photographers, stylists, and renderers, we create images that are uniquely yours. We facilitate every step of the process to provide an inspiring library of assets that strengthen your brand.
Environments Translating your brand into a physical space requires a unique set of skills. Working seamlessly with architects, engineers, and fabricators, we integrate your brand into every detail, ensuring a memorable experience for visitors.
For more than 30 years, Square One has contributed to the rich legacy of design in West Michigan. Our space, team and client roster may have changed over the decades, but our passion for good design and its power to delight remains the same. We’re honored that many of our projects have been selected for the permanent collection of the West Michigan Design Archives.
Adventure Credit Union
California 89 Home
Callahan + Co.
Council of Michigan Foundations
Devos Urban Leadership
Gateway Transformation Campaign
Grand Rapids Chair Company
Grand Rapids Civic Theater
Henrickson Architecture + Planning
IOS Innovative Office Solutions
Malamiah Juice Bar
Marina Grand Resort
Mighty Fresh Farms
New Buffalo Explored
Opera Grand Rapids
Preferred Credit Union
The Harbor Grand Hotel
Toast Hotel Group
United Air Filter Co.
United Dairy Industry of Michigan
Universal Forest Products
Van Andel Institute