Responding to the quickly-changing banking environment, Option One Credit Union boldly embraced the idea of reinventing themselves as Adventure Credit Union. Square One dove into the strategic and visual development of the brand, helping position ACU as banking guides—leaders in all of life’s adventures.
Adventure Credit Union
The idea of personalized “Michigan Craft Banking” and an adventurous lifestyle was the foundation for the brand. Working side-by-side with Adventure, we created, implemented, and launched the new brand in less than six months.
- Industry
- Corporate & Banking
- Services
- Art Direction & Styling
- Brand Identity & Strategy
- Environmental Design
- Print Design