We hired Josh Cochran, known for his intricate portrayals of community life, to capture the many-layered experience of ArtPrize. His original artwork formed the foundation for this year’s poster and guidebook, creating images that invited people in for a second look. Portions of the illustration made with pencil and crayon textures revealed the artist’s touch, putting the emphasis back on the individual approach to art. Images from the poster art were also used to unify elements throughout the event, including kiosk signage and apparel.

We’ve promoted ArtPrize every year since 2010, a massive project that involves developing a theme, communicating with sponsors, unveiling the poster, producing the guidebook, and designing over 100 other projects for this 20-day cultural event. With over 150 venues in the downtown area, dozens of speakers, educational programs, and special events happening each day, and over 750,000 visitors, there are hundreds of elements to fit together into the ArtPrize brand.