We revamped the brand from the ground up, creating a palette of elements that are full of personality to connect with online consumers. A series of B logos and a friendly, fresh voice injected the brand with energy, and the colorful illustrations by Anna Isaeva turned dry technical information into compelling vignettes. The brand’s photography incorporated playful props and approachable people with the goal of inspiring consumers to want to bring the product into their own home.

Entering the online marketplace meant Better Bevel needed a site that was just as easy to use as the e-commerce giants, but more rewarding. Their new site makes browsing fast and easy, empowers consumers with measuring and mounting tips, and provides a user experience that feels seamless and satisfying.