To compete with larger healthcare providers, Brookville Pediatric + Internal Medicine wanted to communicate the benefits of its small, human-centered practice through a new visual brand. We designed an updated wordmark with a friendly, humanistic typeface and a straightforward tagline, along with a pattern of simple shapes that would appeal to both parents and children.

With new parents in mind, we simplified the experience of a newborn’s first appointment by designing a custom folder to organize and prioritize information from the doctor’s office. A bold design with a recognizable color and pattern makes the folder easy to find when parents need it most—usually in high-stress moments when a child is not feeling well. We applied the same visual standards to patient handouts, appointment cards, instruction pads, and magnets to convey Brookville’s personal approach and reinforce its position as a trustworthy and organized resource for parents.

Read More

Brand Identity and Strategy

Art Direction


Print Design

Brookville Logo
Brookville Scrubs
Brookville New Patient
Brookville Pattern
Brookville Appointment Cards
Brookville Clipboard
Brookville Portraits
Brookville Business System