The love of the great outdoors shines through in this 2012 start-up retail brand celebrating the Lake Tahoe lifestyle. These iconic designs have found a permanent home in the hearts of both locals and tourists, firmly establishing CA89’s place on the map.

Square One collaborated with the company’s founder to build this brand, beginning with the name. We designed the company logo, merchandise, and retail environment, then expanded beyond the brick-and-mortar storefront with an e-commerce website and a mobile truck.
We continue to add to the product line by designing new CA89 apparel and accessories each season. We’ve also helped build relationships with customers by promoting summer movies in the store’s back yard, free yoga sessions, and running, biking, and triathlon clubs through the website, blog, social media, and printed posters. Square One was delighted to hear that CA89 was voted the 2013 Truckee New Business of the Year.

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Apparel and Product Design
Art Direction and Styling
Brand Identity and Strategy
Exhibit Design
Logo Design
Print Design
Retail Space Design
Social Media Strategy
UI/UX Design

California 89 Storefront at Dusk
California 89 Travel Mug, Chapstick, and Bumper Stickers
California 89 Website
California 89 Triathlon
California 89 Doggy
California 89 Phone Case
California 89 Paddleboarding
California 89 Tent
California 89 Truck on Scenic Overlook
California 89 Paddelboarding
California 89 Yoga
California 89 Baseball Cap
California 89 Snowshoeing
California 89 Truck