A special year deserves to look the part. For CU*Answers’ 50th anniversary, we wanted to elevate the design of their annual report, inside and out.
As the full service provider for credit unions across the US, CU*Answers is constantly seeking ways to set its members apart from competitors, and their annual report is a key tool to demonstrate their recent accomplishments and future goals. In this year’s report, we brought their vitality to the forefront, using energetic graphics to communicate key points while emphasizing the sense of forward progress. Departing from the photography CU*Answers used in the past, we collaborated with an illustrator to create original portraits of each board member. This approach added warmth and humanity to each person’s musings on the past and future of the organization as they continue to look ahead.