The new Lookbook embraced that story with a large, attention-getting format. Bold color set the tone for the art direction and set styling, which embraced a fashion-forward feeling inspired by Italian interior design trends seen at the 2017 Milan Design Week. Each image created an aspirational scene that showed how GRCC’s products can adapt to and enlighten a variety of living and dining experiences.

GRCC continues to stay ahead of the curve within the restaurant and hospitality industry niche. Our role in evolving and pushing the brand highlights how design can grow, define, and reflect market positioning.