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Grand Rapids Chair Company

Grand Rapids Chair Company

  • Industry
    • Furniture & Design Markets
  • Services
    • Art Direction & Styling
    • Brand Identity & Strategy
    • Print Design

Volume 3

From the new Hurdle chair and stool by the Australian design duo Dowell Jones to fresh outdoor options and a redesigned product line, GRCC had a big story to tell.

Lookbook 3 embraced that story with a large, attention-getting format. Bold color set the tone for the art direction and set styling, which embraced a fashion-forward feeling inspired by Italian interior design trends seen at Milan Design Week. Each image created an aspirational scene that showed how GRCC’s products can enlighten a variety of living and dining experiences.

Volume 2

Guided by the design for the first Lookbook, the evolving the second volume showcased new collections, standard products, and custom finishes in a variety of dining environments. A single versatile set portrayed many different types of dining experiences, from quick-service restaurants to bars and high-end dining.

Volume 1

GRCC continues to stay ahead of the curve within the restaurant and hospitality industry niche. Our role in evolving and pushing the brand highlights how design can grow, define, and reflect market positioning.

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