From the new Hurdle chair and stool by the Australian design duo Dowell Jones to fresh outdoor options and a redesigned product line, GRCC had a big story to tell.
Lookbook 3 embraced that story with a large, attention-getting format. Bold color set the tone for the art direction and set styling, which embraced a fashion-forward feeling inspired by Italian interior design trends seen at Milan Design Week. Each image created an aspirational scene that showed how GRCC’s products can enlighten a variety of living and dining experiences.