When Grand Rapids Chair honed their marketing direction to focus solely on the restaurant industry, we responded with styling and environments to support that strategy.
Guided by our design for the first “Lookbook,” Square One evolved the second volume to showcase new collections, standard products, and custom finishes in a variety of dining environments. To photograph the collection, we designed a single versatile set that could portray many different types of dining experiences, from quick-service restaurants to bars to high-end dining. This wide variety showcased how Grand Rapid Chair’s offerings fulfill all kinds of customer needs.
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Art Direction and Styling
Brand Identity and Strategy