The Harbor Grand is a charming waterfront hotel located in New Buffalo, Michigan. After undergoing some significant changes, the hotel needed a new brand and a communication strategy to guide its promotions.
Inspired by the surrounding property and the hotel’s Frank Lloyd Wright-influenced style, the brand features botanical illustrations, a color palette of earth tones, and a font reminiscent of prairie-style architecture. The newly branded email program highlights events happening at the on-site restaurant, invites guests to discover its sibling properties, and features some of the most unique experiences in the area.
From digital and environmental elements to door hangers and key cards, we unified the brand across every touchpoint. These cohesive updates create a sense of harmony between the brand, the building, and the experience of staying at the Harbor Grand.
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