After close to a century of making hardwood furniture in Indiana, Jasper Chair wanted to update their brand for the next hundred years. They were proud of their long history, American-made products, and family heritage, but they wanted a stronger emphasis on design.

In branding Jasper Chair, Square One sought a warmer, more minimal tone for the identity and messaging. Instead of impersonal, numbered products, we developed a city naming system, making Jasper’s brand more approachable and giving all products a friendly, memorable name.

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Brand Identity and Strategy

Art Direction and Styling


Print Design


Jasper Chair Logo
Jasper Chair Art Direction
Jasper Business System
Jasper Samples
Jasper Thank You Card