Morning, noon and night, Johnny’s changes everything you know about convenience stores, reimagining the category as a friendly, upscale shopping experience.

As honest as a hot cup of coffee, Johnny’s serves up fresh produce and household staples in a market-like atmosphere that’s a world apart from the typical gas station convenience store environment once offered under the same roof.
In 2014, Shell station owner WDP decided to overhaul the customer experience at its 60+ convenience stores throughout the Midwest. We designed every touchpoint from the top to the bottom—coffee cups, interior and exterior surface materials, signage, and employee uniforms. Everywhere customers look, they find the fresh and friendly personality of the brand to welcome them into the store.
Launched in 2015, Johnny’s website makes it easy to find a store, get the latest deals, and see what’s new. See it for yourself.

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Apparel and Product Design
Brand Identity and Strategy
Logo Design
Print Design
Retail Space Design

Johnny's Markets Store Sign
Johnny's Coffee Cup
Johnny's Apron
Johnny's Markets Interior Design and Surface Materials
Johnny's Markets Website
Johnny's Markets Raised Lettering Signage
Johnny's Markets coffee cups in a kraft carrier container.
Johnny's Tervis Insulated Cup
Johnny's Blue Patterned Tote with Flowers
Johnny's Markets Push and Pull Door Signs
Johnny's Circular Donut Pricing Signs
Johnny's Blend Ground Coffee Packaging
Stack of three glazed donuts next to the bag that reads, "Johnny goes nuts for donuts."
Johnny's Markets Interior Design and Surface Materials
Johnny's Markets Soda Cups
Johnny's Markets Soda Cups and Pricing Signs
Johnny's Markets Coolers with Blue Tile
Johnny's Markets Cooler and Drink Price Signs
Johnny's Markets Cooler Promotions
Set of three Johnny's car air fresheners in green (green apple), blue (Lake Breeze) and red (strawberry fields).
Johnny's Sign Lit Up At Night