Launching Kellogg’s MyBowl gave nutrition professionals a new tool to teach their clients the importance of portion sizes and balanced nutrition at breakfast.
The MyBowl brand uses bands of color to represent food groups, showing the ideal ratio of dairy, grains and fruit to eat in one sitting. Those colors and simple graphic iconography inspired an entire campaign of educational materials, e-blasts, invitations, posters, and even a vintage truck repurposed into an attention-getting way to introduce MyBowl and share product samples. We also partnered with Michigan artist Jeff Blandford to craft a limited run of custom ceramic bowls to celebrate the launch.
We love how one strong idea can be a springboard for years of good solutions. By creating a relevant, ready-to-use resource that makes it easier for nutrition professionals to succeed in their jobs, we helped strengthen Kellogg’s ties to this important audience.
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Brand Identity and Strategy