Inspired by the energy surrounding Kimball Office’s surge of new product launches and renewed focus on design, Square One developed and implemented a brand voice and visual strategy to unify its entire line.
Located in Jasper, Indiana, Kimball Office has been manufacturing office furniture for almost 45 years. Its reputation for craftsmanship, quality products, and quick in-stock delivery has recently propelled it into new markets, including healthcare and education, where a more sophisticated image would help it compete.
We specified new standards for photography and renderings to help Kimball appeal to the architecture and design community, using thoughtful material selection and furniture configurations to show product details to their best advantage. Photographing products on white sweeps keeps the emphasis on furniture in the sales sheets, while environmental shots in brochures provide inspiration for the many ways designers can use and combine Kimball furniture.
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Art Direction and Styling
Brand Identity and Strategy