A refined color palette and nautical patterns extend the sense of being on the marina to every part of the brand. The welcomed regional approach to the email campaign aligns the hotel’s promotions with the new brand, while allowing it to promote its sibling properties, restaurants, and other nearby experiences.

Indoors, outdoors, and online, we reimagined every detail, incorporating materials that reflect the setting, and establishing a voice that creates a narrative guests can connect with. The result is a consistently pleasing guest experience, elevated to the same level as the service and surroundings.