Repositioning a 100-year-old business sometimes requires a disruptive approach. From day one, we worked with new leadership at Montisa to re-think, re-imagine, and re-awaken their business as a relevant, customer-centric brand. The new strategy built on the best of the past—Montisa’s solid product and strong manufacturing roots—re-energizing those traits with updated marketing and a brand strong enough to carry the company into the next century.