Handcrafted. Polished. Refined. Nucraft’s expertly constructed furniture inspired the design for its new product literature, creating an impression of impeccable quality on every page.
Founded in 1944, Nucraft is an office furniture company recognized for its custom designs, high-end veneers, and unparalleled fit and finish. It needed a premier brand that would keep its image consistently aligned with the high quality of its portfolio.
We created a clean, sophisticated style of photography and digital renderings that lets the cultivated nature of each product show through. This approach provides the latitude to show off Nucraft’s custom capabilities and emphasize its expertise. Our design keeps the focus on the furniture, using minimal messaging to let each product’s beauty speak for itself.
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Art Direction and Styling
Brand Identity and Strategy