Throughout this process, the idea of a “studio” was at the forefront of our minds, redefining the company as a place where artisans create products using exquisite materials and meticulous craftsmanship. We let the beauty of their products tell the story, using bright white and black as an elegant backdrop to display custom rugs and carpets—from Hokanson, Scott Group Custom Carpets, and whatever other brands may be added in the future. The classic palette will allow the parent brand to age gracefully and embrace future acquisitions with ease.