Terrace Room, an intimate waterfront restaurant, underwent a dramatic interior renovation and needed a brand identity to match. Inspired by Italian cuisine—and its focus on simple, quality ingredients—we created a visual palette to align with their elevated dining experience. 

Square One designed the brand to include a new logo combined with bold geometric and textural linear patterns influenced by the new interior. We established a new photography style to capture the passion and tradition of the food, while instilling a sense of place. Using the updated photos, brand voice and visual language, we created a series of email marketing campaigns to engage guests, increase reservations and build brand loyalty.

Read More

Art Direction
Digital Marketing

Terrace Room interior
Terrace Room Pasta Making
Terrace Room Features Menu
Terrace Room Eblasts