With a restructured team, a new downtown studio, and a strategic plan to grow, Chicago-based architecture and design firm Whitney engaged us to align their brand with the dramatic changes they were making.
Square One embraced the shift by creating a distinctive, iconic logo and voice, then added depth and playfulness to the brand with a set of patterns and interplaying colors. This palette of elements gives Whitney a flexible set of tools that they can expand into a variety of communication pieces with a fresh, current look and sound.
One key piece of Whitney’s new brand was the website we built. It leverages the strength and simplicity of the new brand, offering an easier, more informative user experience and a cohesive voice—all geared toward the markets they want to reach.