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amerifirst

Amerifirst

We created a new brand that is 180° from the traditional style used by most of the financial industry. Not only did it help Amerifirst stand out from the competition; it also demonstrated the friendliness and positive role they bring to their relationships with clients.

  • Industry
    • Corporate & Banking
  • Services
    • Art Direction & Styling
    • Brand Identity & Strategy
    • Illustration
    • Print Design
    • Website Design

The Concept

The inviting color palette, genuine photography, and illustrations of neighborhoods and farms nods to their diverse clientele, and a knowledgeable, approachable voice puts first-time homebuyers at ease. Altogether, the new brand positions Amerifirst as a trusted guide to help people navigate the mortgage process, providing the inspiration and encouragement they need to become a homeowner.

 

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