The brand uses bold language, colors, and images, along with a revolutionary rally cry, “Dare to go where others won’t”. These elements create an urgency about taking action before the existing infrastructure fails and demonstrate how their towers can break free of the constraints plaguing the current system to extend the full potential of high speed communications to everyone.
Aradatum
Aradatum is a tech company that provides the world’s first self-powered 5G communications towers. They were ready to take the next step in rolling out their company and needed a strong brand with a compelling story to gain buy-in from investors and partners.
- Industry
- Startups & Technology
- Services
- Art Direction & Styling
- Brand Identity & Strategy
- Illustration
- Print Design
- Website Design
The Concept
“Square One drove Aradatum to be recognized within the telecommunications industry as a company to watch. These are expectations you seek to achieve from your brand after five years of being in business…Square One helped us do it in two.”
The Website
Aradatum’s site dives deeper into the technology gap and demonstrates how their towers can be a game-changer. Video, animation and renderings portray the potential of the tower, highlighting the technical hurdles it can help overcome.
