A bold design with a recognizable color and pattern makes the folder easy to find when parents need it most—usually in high-stress moments when a child is not feeling well. We applied the same visual standards to patient handouts, appointment cards, instruction pads, and magnets to convey Brookville’s personal approach and reinforce its position as a trustworthy and organized resource for parents.
Brookville Pediatric + Internal Medicine
To compete with larger healthcare providers, Brookville wanted to communicate the benefits of its small, human-centered practice through a new visual brand. We designed a wordmark with a friendly, humanistic typeface, along with a pattern of simple shapes that would appeal to both parents and children.
- Art Direction & Styling
- Brand Identity & Strategy
- Environmental Design
- Print Design