California 89
The love of the great outdoors shines through in this start-up retail brand celebrating the Lake Tahoe lifestyle.
- Industry
- Hospitality & Tourism
- Retail
- Services
- Art Direction & Styling
- Brand Identity & Strategy
- Digital Marketing
- Environmental Design
- Illustration
- Packaging
- Print Design
- Social Media
- Website Design
The Concept
These iconic designs have found a permanent home in the hearts of both locals and tourists, firmly establishing CA89’s place on the map. Square One collaborated with the company’s founder to build this brand, beginning with the name. We designed the company logo, merchandise, and retail environment, then expanded beyond the brick-and-mortar storefront with an e-commerce website and a mobile truck.
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Continued Success
New CA89 apparel and accessories are created each season. We’ve also helped build relationships with customers by promoting summer movies in the store’s back yard, free yoga sessions, and running, biking, and triathlon clubs through the website, blog, social media, and printed posters. CA89 was voted the 2013 Truckee New Business of the Year.
