Grand Rapids Civic Theatre is one of the oldest and largest community theatres in the nation. In recent years they were seeing a rapid decline in ticket sales and were close to closing their doors. Research focus groups revealed the Civic’s programs and ticket packages/pricing were causing confusion. A simpler buying process and clearer messaging were needed, mixed with a strong visual direction that used a bold color palette, typography and graphic illustrations.
Grand Rapids Civic Theatre
Simplicity and Clarity save the day for this struggling theater. With a clear focus and a commitment to straightforward communication, the Civic has been able to not only survive, but thrive.
- Industry
- Nonprofit & Education
- Services
- Advertising
- Brand Identity & Strategy
- Illustration
- Print Design
The Research
The Result
Completely new messaging and brand direction shown via their season brochure, ads, and an updated website resulted in a sharp increase in ticket sales and package subscriptions, making 2019 one of their highest grossing seasons ever.
