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Grand Rapids Civic Theatre

Grand Rapids Civic Theatre

  • Industry
    • Nonprofit & Education
  • Services
    • Advertising
    • Brand Identity & Strategy
    • Illustration
    • Print Design

The Research

Grand Rapids Civic Theatre is one of the oldest and largest community theatres in the nation. In recent years they were seeing a rapid decline in ticket sales and were close to closing their doors. Research focus groups revealed the Civic’s programs and ticket packages/pricing were causing confusion. A simpler buying process and clearer messaging were needed, mixed with a strong visual direction that used a bold color palette, typography and graphic illustrations.

The Result

Completely new messaging and brand direction shown via their season brochure, ads, and an updated website resulted in a sharp increase in ticket sales and package subscriptions, making 2019 one of their highest grossing seasons ever.

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