Durasein’s brand is built on the foundation of creativity, and every touch point is designed to empower designers to reach their full potential. Square One worked closely with Durasein’s team to highlight the utility of solid surface through the company’s website, marketing materials, and ad campaigns. By showcasing solid surface in unique and innovative ways, we helped establish a visually impactful aesthetic that would inspire architects and designers to “do their best work”.
Ready to drastically stand out from their competition, solid surface company Durasein had an energetic new brand but needed a partner to help capture the attention of creative designers unfamiliar with their product and capabilities.
- Furniture & Design Markets
- Art Direction & Styling
- Digital Marketing
- Print Design
- Social Media
- Website Design
The Brand Development
Durasein’s brand assets, including a variety of D Shapes, were prominently featured on the company’s sink packaging and sheet film. This bold branding statement helped the company stand out in a conservative industry. Durasein’s social media posts highlighted the brand by featuring unconventional shapes, new surfaces, and environmental renderings that capture the versatility of Durasein’s solid surface materials.
With Durasein rapidly expanding its product offering and market, website optimization was a priority. Developing striking landing pages to launch new surfaces, and a comprehensive list of all partners was just the beginning. After creating a clean, aesthetically appealing user experience for the US, the next step was to get the site duplicated for global markets.