“The Gluten Free Brothers” became the new focal point, featuring Marshall and Elliott, brothers and co-founders, as the brand’s faces. Their lively personalities, combined with colorful visuals of fresh ingredients and original illustrations, recount the company’s commitment to using natural, gluten-free, plant-based ingredients and sustainable practices. The brand’s youthful and playful character is maintained through stop-motion animations and unexpected elements, creating an engaging atmosphere.
The GFB – Gluten Free Brothers
The Gluten Free Bar underwent a name change to Gluten Free Brothers, to emphasize their product portfolio, embrace company culture and explore untapped markets. Together, we strategically enhanced the brand's story by incorporating humor, photography, and the brothers as the face of the brand.
- Industry
- Food & Beverage
- Services
- Advertising
- Art Direction & Styling
- Brand Identity & Strategy
- Digital Marketing
- Illustration
- Packaging
- Print Design
- Social Media
- Website Design
The Brand Development
The Brand Voice
Lighthearted, bantering exchanges between the brothers weave a narrative around The GFB’s products, company history, and values. These personal glimpses plus the clever, humor-based copy combine with sensory appeals to make customers feel good about the brand and crave the fresh, natural flavors.
“Square One does more than solve the problem. They create a compelling story that integrates design and copy in a way that motivates our customers.”
Digital Presence
To enhance the customer journey and simplify the process of finding and purchasing products, The GFB’s website was completely overhauled with an emphasis on clear navigation and a smooth, swift online shopping experience. GFB is driven by the desire to create mouth-watering, delicious food that customers will crave, so we prominently featured high-quality, appetizing images of simple, natural ingredients to tempt people to try the products. The redesign and emphasis on the visual appeal of the products helped to increase sales and foster customer loyalty.
