To bring the campaign to life, we developed a series of recruitment materials designed to both excite and inform students about careers in the skilled trades. The toolkit included bold posters, stickers, and branded beanies—items created to stand out in school environments while introducing Halyard’s culture of teamwork, pride in craft, and hands-on opportunity. Together, the pieces create a memorable introduction to the company and the possibilities of building a career in construction.
Halyard
Looking to connect with the next generation of skilled trades professionals, drywall construction company Halyard partnered with Square One to develop recruitment materials for students exploring career paths. The campaign brings energy and excitement to the construction industry, highlighting the pride, teamwork, and opportunity that come with building the spaces where people live and work.
- Industry
- Architecture + Construction
- Services
- Art Direction & Styling
- Illustration
- Print Design
- Social Media
- Tradeshow & Events
The Details
