Inspired by the surrounding property and the hotel’s Frank Lloyd Wright-influenced style, the brand features botanical illustrations, a color palette of earth tones, and a font reminiscent of prairie-style architecture. The newly branded email program highlights events happening at the on-site restaurant, invites guests to discover its sibling properties, and features some of the most unique experiences in the area.
The Harbor Grand Hotel
The Harbor Grand is a charming waterfront hotel located in New Buffalo, Michigan. After undergoing some significant changes, the hotel needed a new brand and a communication strategy to guide its promotions.
- Industry
- Hospitality & Tourism
- Services
- Art Direction & Styling
- Brand Identity & Strategy
- Digital Marketing
- Print Design
- Website Design
The Concept
The Elements
From digital and environmental elements to door hangers and key cards, we unified the brand across every touchpoint. These cohesive updates create a sense of harmony between the brand, the building, and the experience of staying at the Harbor Grand.
