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Johnny's Markets

Johnny’s Markets

  • Industry
    • Retail
  • Services
    • Advertising
    • Art Direction & Styling
    • Brand Identity & Strategy
    • Digital Marketing
    • Environmental Design
    • Illustration
    • Packaging
    • Print Design
    • Social Media
    • Website Design

The Concept

Starting with the name Johnny’s, and the apple-seed logo, we created a brand that was wholesome, and trustworthy. We combined the visual brand with a friendly, at times humorous voice, and married that with clean, approachable environments. Together they make a brand that is easily recognizable, relatable and friendly. The depth of brand is reflected on dozens of touchpoints: from signage, coffee cups, and food packaging, to all of Johnny’s training, social media, advertising and ecommerce communications. As a result, Johnny’s has built a very loyal following, and have seen double digit growth.

Convenience store sale decals for specials and offers
Convenience store water price signage in cooler
Coffee Bag design for Convince Store by flavor

Branding Partner

Since 2013, Square One has been a valued partner of Johnny’s convenience stores, providing daily design support and contributing innovative marketing ideas. Together, we’ve implemented a number of successful initiatives, including the switch to paper coffee cups, the introduction of fresh flowers in the store, and the design of private label products.

Digital Presence

Johnny’s website was completely redesigned to include online sales for their coffee, travel accessories, and car wash subscriptions, as well as a monthly blog. The redesign also included SEO optimization and planning photoshoots for each location to improve the website’s appearance and user experience. Square One also manages Johnny’s social media presence by creating a monthly calendar of promotions, giveaways, employee recognition, and community highlights to keep customers engaged.

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