Starting with the name Johnny’s, and the apple-seed logo, we created a brand that was wholesome, and trustworthy. We combined the visual brand with a friendly, at times humorous voice, and married that with clean, approachable environments. Together they make a brand that is easily recognizable, relatable and friendly. The depth of brand is reflected on dozens of touchpoints: from signage, coffee cups, and food packaging, to all of Johnny’s training, social media, advertising and ecommerce communications. As a result, Johnny’s has built a very loyal following, and have seen double digit growth.
How do you elevate 65+ convenience stores, formally branded as Mini-marts? Our goal was to make Johnny’s stand out from their competitors by embracing their values, becoming the trusted source for the stop and go experience.
- Art Direction & Styling
- Brand Identity & Strategy
- Digital Marketing
- Environmental Design
- Print Design
- Social Media
- Website Design
Since 2013, Square One has been a valued partner of Johnny’s convenience stores, providing daily design support and contributing innovative marketing ideas. Together, we’ve implemented a number of successful initiatives, including the switch to paper coffee cups, the introduction of fresh flowers in the store, and the design of private label products.
Johnny’s website was completely redesigned to include online sales for their coffee, travel accessories, and car wash subscriptions, as well as a monthly blog. The redesign also included SEO optimization and planning photoshoots for each location to improve the website’s appearance and user experience. Square One also manages Johnny’s social media presence by creating a monthly calendar of promotions, giveaways, employee recognition, and community highlights to keep customers engaged.