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Kellogg's My Bowl

Kellogg’s MyBowl

  • Industry
    • Food & Beverage
  • Services
    • Art Direction & Styling
    • Illustration
    • Packaging
    • Print Design
    • Tradeshow & Events

The Launch

The MyBowl brand uses bands of color to represent food groups, showing the ideal ratio of dairy, grains and fruit to eat in one sitting. Those colors and simple graphic iconography inspired an entire campaign of educational materials, e-blasts, invitations, posters, and even a vintage truck repurposed into an attention-getting way to introduce MyBowl and share product samples. We also partnered with Michigan artist Jeff Blandford to craft a limited run of custom ceramic bowls to celebrate the launch.


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