Scott Group Studio
Scott Group Studio represents luxury brands curated from around the world. When the company began adding new brands to its corporate family, Square One designed a simple, understated identity system to serve as a strong foundation for its future expansion.
- Industry
- Furniture & Design Markets
- Services
- Brand Identity & Strategy
- Packaging
- Print Design
The Concept
Throughout this process, the idea of a “studio” was at the forefront of our minds, redefining the company as a place where artisans create products using exquisite materials and meticulous craftsmanship. We let the beauty of their products tell the story, using bright white and black as an elegant backdrop to display custom rugs and carpets—from Hokanson, Scott Group Custom Carpets, and future brands. The classic palette will allow the parent brand to age gracefully and embrace future acquisitions with ease.
House of poms
Scott Group’s incredible breadth of options and capabilities was displayed inside a custom box housing 150 standard curated colors, creating an approachable starting point for customers to sample the literally millions of choices available. The exterior of the box features an elegant linen finish and matching, custom-dyed leather strap, which set the tone for the sampling experience before the box is opened. Inside, a printed grid identifies the color and swatch number of each pom for easy reference.
