Profile Films, a manufacturer of industrial plastics, embarked on a journey of powerful change when they ambitiously renovated a 1942 manufacturing plant, relocated their entire facility, and carved out a new brand—all in less than a year.

Square One guided the growth of the brand from the creation of the logo to the renovation of the new facility and the identity system and website that introduced the new Profile to the world.
In collaboration with Profile’s A+D firm, Via, we created a thoughtfully branded environment, consulting on surface materials, floor plan, furniture, lighting, landscaping, and interior styling. A custom signage system was designed to emulate the translucent, blue-tinted plastics manufactured by Profile and to further unite the facility with the new identity system.
The installation of a 9-foot tall sculptural sign at the office entry culminated the official launch of the brand in 2015 and has since become a neighborhood landmark and source of company pride. Profile’s dedication and willingness to invest in their brand continues to energize their team and position them as a leader in their industry.

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Environmental Graphics
User Interface Design

Profile business cards
Hand holding Profile business card
Profile Films stationery system
Profile Films notebooks on a desk
Profile Films website on iPad and iPhone
Profile Films nine foot logo sculpture
Profile brand wall and reception desk
Close up of Profile logo sign
Blue meeting sign and conference room
Close up of blue meeting room sign
Office lounge with blue chairs
Blue way-finding signs
Profile Party Invite
Profile Bags
Profile Party
Packing of Profile stay flat envelopes.
Profile holiday card.
Close up of envelope debossing.
Embossed and debossed patterns
Thank you on blue background