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Pineapple Procurement

Pineapple Procurement

  • Industry
    • Furniture & Design Markets
  • Services
    • Brand Identity & Strategy
    • Packaging
    • Print Design
    • Website Design

The Concept

By using Squarespace, we minimized website development costs, making room in the budget to build a cohesive brand story. We created a logo using common motifs from interior design to create a pineapple — the international symbol of hospitality. A yellow, white and black color palette unified the materials with a confident, cheerful look that reinforced the brand. Custom business cards with bright yellow edging and letterpress pieces emphasize Pineapple’s attention to detail and understanding of the industry.

The Promotional Kit

To communicate how enjoyable Pineapple makes the procurement experience, we created a branded promotional kit in collaboration with On the Rocks, sending past and potential customers a fun-filled box of goodies.

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