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    • Art Direction & Styling
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    • Print Design
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The Details

Cochran’s original artwork formed the foundation for this year’s poster and guidebook, creating images that invited people in for a second look. Portions of the illustration made with pencil and crayon textures revealed the artist’s touch, putting the emphasis back on the individual approach to art. Images from the poster art were also used to unify elements throughout the event, including kiosk signage and apparel.


With over 150 venues in the downtown area, dozens of speakers, educational programs, and special events happening each day, and over 750,000 visitors, there are hundreds of elements to fit together.
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