We developed a bright, energetic color palette, strong typography, woodgrain graphics, and images from the construction industry to attract new students to the program. Banners and business cards were designed for college fairs, along with fold-out posters and school hats as giveaways. We also designed a binder and tab system to help students organize coursework and create a cohesive set of learning materials—establishing UFP University as a viable path to a lucrative career.
