Leveraging their focus on the road and their excitement about moving in new directions, we developed the theme “The Territory Ahead.” Using topographical maps, road signs, and our own national park patches as visual cues, we created a space where attendees would discover new areas. Adventurous copy encouraged the sales team to visit key zones and activities where they could explore Great Dane’s new tools, services, and products.
Great Dane Trailers
This three-day event introduced Great Dane's new products and services to an audience of 750+ salespeople and needed an energetic theme to get them excited about the changes.
- Industry
- Manufacturing
- Services
- Environmental Design
- Illustration
- Print Design
- Tradeshow & Events
