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Great Dane Trailers

Great Dane Trailers

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The Event

Leveraging their focus on the road and their excitement about moving in new directions, we developed the theme “The Territory Ahead.” Using topographical maps, road signs, and our own national park patches as visual cues, we created a space where attendees would discover new areas. Adventurous copy encouraged the sales team to visit key zones and activities where they could explore Great Dane’s new tools, services, and products.

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